Archive for the ‘Communication’ Category
We know that incentive game programming appeals to the extrinsic side of motivation, but what is it exactly? Incentive game programming involves taking a popular game, sports event or other commonly known event and relating it to fitness — “Fitness Clue,” “Fitness Football,” or the ever popular “Travel Across America.” In these programs, members must work out on specified pieces of equipment, or for specified amounts of time or mileage during the length of the program. Read more…
After three years, it was time to redesign my Web site.
The Internet moves remarkably quickly, and a Web design that looks great one day will appear stale the next. Certainly that had happened to my own site. While it still worked, it didn’t seem to have the cutting-edge design found elsewhere on the Web.
As the recent Air Miles debacle shows, an organization can do itself incalculable damage by making private information accessible on-line, intentionally or not.
Some people could save themselves a lot of time and money if they would just read one of my recent columns: “Evaluating the paid-content bandwagon” (Digital Marketing, March 18).
In a recent Globe and Mail article (“Portals eye pay-per-view services,” May 6), Bob Mountain, the chief operating officer at Sympatico-Lycos, bemoaned the fact that so much Internet content is free. Read more…
I’m sitting here watching yet another round of commercials from the cable and telephone companies. I continue to be stunned by the challenges to reality that tend to creep into these advertising campaigns. It’s a topic I’ve written about before in my Globe & Mail column.