Archive for the ‘Communication’ Category
And Melanie has met her goal of offering the best advice from experts from all over North America. She has built a network of contributors some of whom are best selling authors, or have appeared as guests on the Today Show, Good Morning America, or other talk shows. Read more…
Melanie Berry
Editor & Publisher Executive Baby
Melanie Berry makes her living coaching moms with kids and careers. But she had to become one first.
In the 1980s she built a ladder-climbing, full-time career in national sales management and marketing for IBM and Epson America, Inc. Read more…
Preparing a budget may not be your idea of fun, but changing your mindset from number crunching to creativity can yield positive and profitable results. Budgeting is one of the most effective means of translating the policy of a facility into financial terms and, ultimately, the best measure of performance. Use these six steps when planning and preparing your facility’s budget. Read more…
What makes Disney World so special? It’s the Disney magic, of course. The well-loved characters we remember are there to greet us; so are the rides and attractions known throughout the world; but so are many other things adults will enjoy –- luxury resorts, restaurants, shows, special events and more …
Most people would agree that a trip to Walt Disney World is a dream vacation for any family. Yet increasingly more adults are discovering this magical place isn’t just for families. Read more…
We know that incentive game programming appeals to the extrinsic side of motivation, but what is it exactly? Incentive game programming involves taking a popular game, sports event or other commonly known event and relating it to fitness — “Fitness Clue,” “Fitness Football,” or the ever popular “Travel Across America.” In these programs, members must work out on specified pieces of equipment, or for specified amounts of time or mileage during the length of the program. Read more…
After three years, it was time to redesign my Web site.
The Internet moves remarkably quickly, and a Web design that looks great one day will appear stale the next. Certainly that had happened to my own site. While it still worked, it didn’t seem to have the cutting-edge design found elsewhere on the Web.
As the recent Air Miles debacle shows, an organization can do itself incalculable damage by making private information accessible on-line, intentionally or not.
Some people could save themselves a lot of time and money if they would just read one of my recent columns: “Evaluating the paid-content bandwagon” (Digital Marketing, March 18).
In a recent Globe and Mail article (“Portals eye pay-per-view services,” May 6), Bob Mountain, the chief operating officer at Sympatico-Lycos, bemoaned the fact that so much Internet content is free. Read more…
I’m sitting here watching yet another round of commercials from the cable and telephone companies. I continue to be stunned by the challenges to reality that tend to creep into these advertising campaigns. It’s a topic I’ve written about before in my Globe & Mail column.