Strength training is simple. At least it ought to be until one reaches an elite-athlete level, at which point some people can so complicate a training program that it’s hard to separate science from superstition.
For health, and fitness, and weekend athleticism, the K.I.S.S. principle ought to apply. To distract clients from from that inherent simplicity is to waste their and your time. To let potential clients continue to believe that strength training must be painful, time-consuming and confusing is to turn your back on the huge wannabe-fit market that doesn’t think it fits at the health club.
For the purpose of discussion, let’s divide the world into two kinds of people: Enthusiasts and Real People. For the Real People, “nothing succeeds like success.” For the Enthusiasts, it’s “nothing exceeds like excess.” The Enthusiasts are a ready market for health clubs; if they don’t belong to your club they probably already belong to another. You and your competitors spend your marketing money in getting Enthusiasts to switch from one club to another. The problem is (or is it an opportunity?) that Enthusiasts are outnumbered 10 to one by Real People.
Real People know they should be fit and would like to be fit. For a lot of “reasons” they are not becoming fit — no time, not convenient, etc. What makes those “reasons” loom so large, however, is the confusion about what it really takes to get fit. The confusion comes from:
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